Vape Marketing 101: Strategies and Regulations for Smoke Shops

Vape shops are popping up on every corner these days. And with good reason — the vaping industry is growing exponentially year over year. If you want to take advantage of this trend, you need more than just a storefront, you need innovative vape marketing solutions. With vaping still in relative infancy compared to cigarettes and cigars, the rules on how and where you can market e-cigarette products are kind of like the Wild West. And the last thing you want when trying to get a new smoke shop off the ground is hefty FDA fines for breaking promotion and advertising regulations you didn’t even know existed. How can you market your store effectively without running into red tape and legal troubles? This post covers some of the basic regulations surrounding vape marketing. Then, we’ll discuss three strategies you can use to effectively (and legally) market your store using vape marketing solutions. Vape Marketing Basics The vape industry is a dynamic one, driven by shifting co...